freitag store tokyo shibuya

interior design for a commercial store

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Location: Jingu-mae, Shibuya-ku 6-19-18,
150-0001 Tokyo Shibuya
Client: FREITAG lab. ag, Zürich
Draft in collaboration with Ortreport and
torafu architects jp
Status: built
Project: 2013

The concept store is located in Shibuya, one of Tokyo`s busiest shopping and fashion districts. The site itself provided the rare chance to connect two streets and provide shopfronts on both sides. As a landmark, a container is placed in front of one of the entrances. It refers to the flow of goods from their home in Switzerland to the retail premises in Japan. It is also a reference to the brand philosophy and flagship store in Zürich. The shop layout idea was to create a `Freitag Street`. Inside the store we used streetlights from Tokyo to mark the street and guide visitors through the shop. There are five sales points each offering different services and products. These include a repair centre, bicycle rental and a shop for the unique Freitag reference series. Raw materials and specific objects convey the idea of the brand and create a unique shopping experience.