freitag flagship zürich

new commercial premises and observation platform

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Location: Geroldstrasse 17, 8005 Zürich
Client: Freitag lab. ag, Zürich
Status: built
Project: 2006

The area of Geroldstrasse is shaped by the various transport networks intersecting it. It contains several scattered smaller buildings for temporary use as well as outdoor storage facilities. The project’s presence enriches the area with a publicly appealing daytime use. By setting the structure back from the street, the span of the bordering wasteland area is defined. While the base contains a retail store, the tower acts as a landmark in the midst of the international rail and road traffic axis. Seventeen previously used international shipping containers were specially selected in Hamburg and transported to Zurich by rail. They were then stacked and mounted from elements used in the shipping industry. Large window openings provide the showrooms with natural light, and allow views in both directions: from the inside out and vice versa. Customers are led past the range of products, consisting of over 1500 bags, to an observation platform approximately 25 meters above ground. The platform offers extraordinary views over the city of Zurich, the traffic, the lake and the mountains.